Translations:Metrics and groups/28/en
| Name | Description |
|---|---|
| Rendered impression | The creative was rendered in the DOM (banner or native) or the video player was loaded (video). Base indicator: the creative actually reached the user's browser. |
| Viewable impression | A viewable impression per the MRC standard: at least 50% of the creative pixels were in the visible zone for at least 1 second (banner) or at least 2 seconds (video). |
| Viewable rate | Share of viewable impressions: Viewable impressions / Rendered impressions, in percent (0–100%). |
| % In view | Share of visible creative pixels, time-weighted over the impression session, in percent (0–100%). |