| Name |
Description
|
| Rendered impression |
The creative was rendered in the DOM (banner or native) or the video player was loaded (video). Base indicator: the creative actually reached the user's browser.
|
| Viewable impression |
A viewable impression per the MRC standard: at least 50% of the creative pixels were in the visible zone for at least 1 second (banner) or at least 2 seconds (video).
|
| Viewable rate |
Share of viewable impressions: Viewable impressions / Rendered impressions, in percent (0–100%).
|
| % In view |
Share of visible creative pixels, time-weighted over the impression session, in percent (0–100%).
|
