| Name |
Description
|
| IVT total |
Number of hits made by bots or caused by scammers.
|
| Crawler |
Legitimate bots that honestly declare their botness through the user agent. These could be search engine bots indexing the web, social media bots, etc. Despite not having malicious intent, they cannot convert and are not the target audience, so they should be ignored.
|
| Spoofing |
Bots whose user agent does not match the actual browser version and/or operating system.
|
| Automated |
Bots using headless browsers or automation tools like Selenium. The original purpose of such solutions is to automate software, website, application testing, etc. Then bot operators realized they could also use them for click fraud, view fraud, etc., and added them to their inventory.
|
| Incorrect requests |
During the analysis, we found that the impression came from an invisible element. For example, a user clicked on a link, but this click ended up in an invisible iframe that was located on top of the link. So the impression will be counted, but the real user did not see the advertisement and did not know where he was clicking.
|
