All Kadam requests must include the sub8 = 2, 13 filter, otherwise data from transit pages will be included in the query result.
When comparing Kadam and Kaminari stats, remember to use the same timezones.
Click types
Bots
BV — bot visits. Bots refer to programs or automated scripts that request web content (including digital ads) without user involvement.
Name
Description
Crawlers
These are legitimate bots that honestly identify themselves through the user agent. They crawl through web pages and gather content for various technical purposes. For example, they can be search engine bots indexing the internet; social media bots caching pages for previews or taking screenshots; scrapers collecting web pages for their own purposes, etc. These are not malicious bots, but they cannot convert and therefore we must ignore them.
Spoofing
These are bots whose information declared in the user agent does not correspond to reality. Normally, a browser does not lie about itself. Malicious actors force infected browsers to lie and visit links pretending to be different user agents. Most often, this concerns infected computers that are part of a botnet.
Automated
These are special browsers that are controlled by external scripts. Such browsers were originally created for automated software testing, but it turned out that they are also great for generating fraudulent traffic. They can be either virtual machine setups on which Headless Chrome or Phantom JS are installed, or huge click farms where real smartphones generate clicks without user involvement.
iFrame
To increase ad impressions, advertising is placed on the website in small or inconspicuous elements (iframes).
Suspicios visits
SV — suspicios visits. We see something suspicious in the data collected from the click, but it is not enough to confidently say that it is a bot. It is recommended to examine conversions in each specific case and make a separate decision.
Name
Description
Proxy
Users who change their location using an IP address (VPN, proxy, Tor). These are live clicks, they can even result in conversions, but they come from non-targeted geographies. If geo is important for your advertising, you need to pay attention to this metric.
Suspition of spoofing
We do not have a clear certainty that it is a bot, but we have suspicion. Possible reasons - the user has installed a harmless extension that affects our checks; some browsers and Android applications have a hard-coded (embedded, unchangeable) user agent.
Suspition of automated
We also do not have a clear certainty that we are dealing with a bot, but there is suspicion. Possible reasons - again, some harmless extensions that make us suspect that the browser is being controlled from the outside.
Suspition of fraud
There is a suspicion that the ad is located on the site beyond the screen.
Technical losses
Tech losses. These are clicks that we could not verify. Possible reasons - browsers with disabled JS; outdated browsers; click for some reason reached Kadam, but did not reach Kaminari.
Good clicks
These are clicks that we have checked and are 100% sure that they were not made by bots. That is, it is the total number of clicks minus technical losses minus bot clicks minus suspicious clicks. Plus, we unique these clicks by clickID (removing duplicates, because duplicates are a bad sign).
Traffic back reasons
Reason
Название по-русски
Название по-английски
0
нормальный клик
ok
20
двойной клик в рамках одного аукциона
double click per one auction
80
более трёх кликов от одного юзера, на одной площадке за 30 мин
more than three clicks from one user on one macros in 30 minutes
90
user agent заблокирован
user agent is blocked
120
ошибка в записи уникального кэша
error recording unique cache
130
ошибка в получении уникального кликмаркера
error getting unique clickmarker
150
отсутствует user agent
user agent is empty
160
IP заблокирован
IP is blacklisted
170
клик с utm меткой «adv»
click from advancets
220
быстрый клик (менее 3 сек)
too fast click (less than 3 seconds)
240
клик с другого региона
click from different region
250
клик с другого IP адреса
click from different IP
260
клик пришёл спустя два дня после показа
click received two days after the view
270
клик с другого браузера
click from different browser
280
клик с другой платформы
click from different platform
290
клик с другого интернет-провайдера
click from different ISP
300
клик с другой организации интернет-провайдера
click from different ISP organization
310
клик пришёл с недоступного SSP
click from SSP which is not available
320
клик с другим user agent (отличным от user agent аукциона)
click with different user agent
330
клик пришёл после того как закончилось время жизни кликовой ссылки
click timed-out (more than lifetime of the clicked link)
340
клик пришёл после того как закончилось время жизни кликовой ссылки
click timed-out (more than 2 hours)
350
клик пришёл в течение 30 мин после аукциона и нет notice
click without nurl
360
Kaminari маркировал клик как фрод
Kaminari-detected fraud
370
кликовая ссылка повреждена
damaged clicked link
380
срез забанен (добавлен в blockedSites и не имеет blockedSitesGroupId ИЛИ добавлен в blockedSites и имеет blockedSitesGroupId, но у кампании не стоит флаг на выкуп этой группы)
Banned click
390
SSP отключена
SSP not enabled
Sub-tags
Name
Kadam's analog
Explanation
sub1
-
Traffic source (within Kadam integration, it is always equal to kdm).
sub2
sourceID
Traffic source ID - SSP (if utmCampaign in ('1', '2') - these are Kadam's direct webs, if other numbers, then these are external SSP).
sub3
blockTypeID
Ad block format ID:
utmMedium in ('0','10') — teaser/banner,
utmMedium in ('20') — on-site and classic push,
utmMedium in ('30') — clickunder,
utmMedium in ('60') — video,
utmMedium in ('90') — catfish.
sub4
dspID
ID DSP, that is, who we sell this traffic to (utmTerm='1' - these are our direct ads, if other ID, then these are external DSP).
sub5
macrosID
Ad block ID on a specific domain, used to interact with advertisers, passed on to them in statistics.
sub6
adID
Ad creative ID.
sub7
userlong
Hash from the user's cookie, intended for user unification.
sub8
eventType
eventType in KadamProd.Clicks:
2 — paid click,
13 — unpaid click,
18 — transit page display,
19 — transit page click,
-1 — click that came to Kaminari but not to Kadam. For example, direct requests to the Kaminari URL from the browser cache and other technical spam.
sub9
susReason or tbReason
susReason or tbReason (whichever is non-empty) from KadamProd.Clicks (filled in for event=ping and event=complete) (see table above).
sub10
Example
fraud if the click did not pass the verification, an empty string if it passed.
Other tags
Name
Kadam's analog
Explanation
clickID
clickID
Click's ID.
Placement ID
placementID
The ID of the page/location where the ad block is placed.
PID
extBlockID
pid (publisher id), which we receive from external SSPs and separate streams through it. That is, it is the ID of a certain revenue stream of the publisher.
