Metrics and groups - Revision history

Admin: Marked this version for translation

2026-06-24T13:52:56Z

Marked this version for translation

← Older revision		Revision as of 13:52, 24 June 2026
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	=== Viewability ===		=== Viewability ===
	Viewability is an assessment of the quality of ad creative display (banner, native, or video): whether it was actually rendered and seen by the user, how long it stayed in the visible zone, and how the user watched the video. Technically, Viewability runs inside the same script as antifraud: the user is checked for fraud first, then the fact and quality of the creative impression are recorded. Below are all Viewability metrics, grouped into three categories: display quality (Viewability), engagement (Attention), and viewing depth (Video consumption). Most metrics are counted per impression; rate metrics are calculated in aggregate and shown as percentages (0–100%).		Viewability is an assessment of the quality of ad creative display (banner, native, or video): whether it was actually rendered and seen by the user, how long it stayed in the visible zone, and how the user watched the video. Technically, Viewability runs inside the same script as antifraud: the user is checked for fraud first, then the fact and quality of the creative impression are recorded. Below are all Viewability metrics, grouped into three categories: display quality (Viewability), engagement (Attention), and viewing depth (Video consumption). Most metrics are counted per impression; rate metrics are calculated in aggregate and shown as percentages (0–100%).

			<!--T:27-->
	=== Viewability — display quality ===		=== Viewability — display quality ===
	Metrics in this group record whether the creative was rendered in the browser and whether the impression met the MRC viewability standard.		Metrics in this group record whether the creative was rendered in the browser and whether the impression met the MRC viewability standard.

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	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	=== Attention ===		=== Attention ===
	Engagement metrics measure how long the creative or page stayed in the user's focus.		Engagement metrics measure how long the creative or page stayed in the user's focus.

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	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	=== Video consumption ===		=== Video consumption ===
	Viewing-depth metrics apply to video creatives and show how much of the video the user watched.		Viewing-depth metrics apply to video creatives and show how much of the video the user watched.

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	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

			<!--T:33-->
	=== Behavioral analysis ===		=== Behavioral analysis ===
	Metrics based on the analysis of how the user behaved on the page.		Metrics based on the analysis of how the user behaved on the page.
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	\|}		\|}

			<!--T:34-->
	=== Screen ===		=== Screen ===
	{\| class="wikitable"		{\| class="wikitable"

Admin at 13:50, 24 June 2026

2026-06-24T13:50:43Z

← Older revision		Revision as of 13:50, 24 June 2026
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	Invalid traffic consists of bot traffic and scammers traffic.		Invalid traffic consists of bot traffic and scammers traffic.

	<!--T:9-->		<!--T:23-->
	A bot is a program or automated script that requests web content (including digital advertising) without user involvement. It could be, for example, a browser on an infected computer that is part of a botnet, or a script written by a programmer that scrapes websites for some purpose.		A bot is a program or automated script that requests web content (including digital advertising) without user involvement. It could be, for example, a browser on an infected computer that is part of a botnet, or a script written by a programmer that scrapes websites for some purpose.

	<!--T:10-->		<!--T:24-->
	Scammers traffic is traffic generated by real people who are tricked into requesting web content (including digital advertising) without knowing about it.		Scammers traffic is traffic generated by real people who are tricked into requesting web content (including digital advertising) without knowing about it.

	<!--T:11-->		<!--T:9-->
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\| Incorrect requests \|\| During the analysis, we found that the impression came from an invisible element. For example, a user clicked on a link, but this click ended up in an invisible iframe that was located on top of the link. So the impression will be counted, but the real user did not see the advertisement and did not know where he was clicking.		\| Incorrect requests \|\| During the analysis, we found that the impression came from an invisible element. For example, a user clicked on a link, but this click ended up in an invisible iframe that was located on top of the link. So the impression will be counted, but the real user did not see the advertisement and did not know where he was clicking.

	<!--T:12-->		<!--T:25-->
	Or we found that the impression was not initiated by the user, but by a script without the user’s knowledge..		Or we found that the impression was not initiated by the user, but by a script without the user’s knowledge..
	\|-		\|-
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	\|}		\|}

	<!--T:13-->		<!--T:10-->
	=== Suspicious visits (SV) ===		=== Suspicious visits (SV) ===
	We see something suspicious in the analysis results, but it is not enough to confidently state that it is a bot. Possible reasons include the user having a harmless extension that somehow affects our checks, or the user accessing through a VPN.		We see something suspicious in the analysis results, but it is not enough to confidently state that it is a bot. Possible reasons include the user having a harmless extension that somehow affects our checks, or the user accessing through a VPN.

	<!--T:14-->		<!--T:11-->
	Suspicious clicks require an individual approach, for example, to determine where to attribute suspicious traffic based on conversions - to fraudulent or good traffic.		Suspicious clicks require an individual approach, for example, to determine where to attribute suspicious traffic based on conversions - to fraudulent or good traffic.

	<!--T:15-->		<!--T:12-->
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

	~~<!--T:16-->~~
	=== Viewability ===		=== Viewability ===
	Viewability is an assessment of the quality of ad creative display (banner, native, or video): whether it was actually rendered and seen by the user, how long it stayed in the visible zone, and how the user watched the video. Technically, Viewability runs inside the same script as antifraud: the user is checked for fraud first, then the fact and quality of the creative impression are recorded. Below are all Viewability metrics, grouped into three categories: display quality (Viewability), engagement (Attention), and viewing depth (Video consumption). Most metrics are counted per impression; rate metrics are calculated in aggregate and shown as percentages (0–100%).		Viewability is an assessment of the quality of ad creative display (banner, native, or video): whether it was actually rendered and seen by the user, how long it stayed in the visible zone, and how the user watched the video. Technically, Viewability runs inside the same script as antifraud: the user is checked for fraud first, then the fact and quality of the creative impression are recorded. Below are all Viewability metrics, grouped into three categories: display quality (Viewability), engagement (Attention), and viewing depth (Video consumption). Most metrics are counted per impression; rate metrics are calculated in aggregate and shown as percentages (0–100%).

	~~<!--T:17-->~~
	=== Viewability — display quality ===		=== Viewability — display quality ===
	Metrics in this group record whether the creative was rendered in the browser and whether the impression met the MRC viewability standard.		Metrics in this group record whether the creative was rendered in the browser and whether the impression met the MRC viewability standard.

	~~<!--T:18-->~~
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

	~~<!--T:19-->~~
	=== Attention ===		=== Attention ===
	Engagement metrics measure how long the creative or page stayed in the user's focus.		Engagement metrics measure how long the creative or page stayed in the user's focus.

	~~<!--T:20-->~~
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

	~~<!--T:21-->~~
	=== Video consumption ===		=== Video consumption ===
	Viewing-depth metrics apply to video creatives and show how much of the video the user watched.		Viewing-depth metrics apply to video creatives and show how much of the video the user watched.

	~~<!--T:22-->~~
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

	<!--T:23-->		<!--T:13-->
	=== Feature ===		=== Feature ===
	Some browser features that we detect.		Some browser features that we detect.

	<!--T:24-->		<!--T:14-->
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

	~~<!--T:25-->~~
	=== Behavioral analysis ===		=== Behavioral analysis ===
	Metrics based on the analysis of how the user behaved on the page.		Metrics based on the analysis of how the user behaved on the page.

	<!--T:26-->		<!--T:22-->
	{\| class="wikitable"		{\| class="wikitable"
	\|-		\|-
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	\|}		\|}

	<!--T:27-->		<!--T:15-->
	== Groups ==		== Groups ==
	Groups are parameters that allow you to answer the question "which?". From which countries were the clicks? Which browsers did users use?		Groups are parameters that allow you to answer the question "which?". From which countries were the clicks? Which browsers did users use?

	<!--T:28-->		<!--T:16-->
	=== Time ===		=== Time ===
	{\| class="wikitable"		{\| class="wikitable"
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	=== Tags ===		=== Tags ===
	{\| class="wikitable"		{\| class="wikitable"
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	\|}		\|}

	<!--T:30-->		<!--T:18-->
	=== Geo ===		=== Geo ===
	{\| class="wikitable"		{\| class="wikitable"
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	\|}		\|}

	<!--T:31-->		<!--T:19-->
	=== Device ===		=== Device ===
	{\| class="wikitable"		{\| class="wikitable"
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	\|}		\|}

	~~<!--T:32-->~~
	=== Screen ===		=== Screen ===
	{\| class="wikitable"		{\| class="wikitable"

Admin: Добавил Viewability

2026-06-24T13:32:51Z

Добавил Viewability

Show changes

Admin: /* Device */

2026-01-26T09:51:14Z

Device

← Older revision		Revision as of 09:51, 26 January 2026
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	\|-		\|-
	\| Device type from UA \|\| Device type (desktop, smartphone, smart TV, etc.) obtained from user agent.		\| Device type from UA \|\| Device type (desktop, smartphone, smart TV, etc.) obtained from user agent.
			\|-
			\| Android app \|\| The name of the Android app from which the click came.
	\|-		\|-
	\| Connection type \|\| The type of connection that the device uses to connect to the network (Bluetooth, Wi-Fi, mobile internet).		\| Connection type \|\| The type of connection that the device uses to connect to the network (Bluetooth, Wi-Fi, mobile internet).
	\|}		\|}

	~~<!--T:20-->~~
	=== Screen ===		=== Screen ===
	{\| class="wikitable"		{\| class="wikitable"

Admin: /* Feature */

2025-12-01T11:36:00Z

Feature

← Older revision		Revision as of 11:36, 1 December 2025
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	\|-		\|-
	\| Push notifications \|\| Number of visits from browsers that support push notifications.		\| Push notifications \|\| Number of visits from browsers that support push notifications.
			\|-
			\| Hidden Page \|\| Indicates whether the ad page opened in a hidden tab (popunder) — True; in an active tab — False. Actions outside the browser (e.g., app switching) do not count. The metric tracks browser tab visibility only.
	\|}		\|}

	~~<!--T:21-->~~
	=== Behavioral analysis ===		=== Behavioral analysis ===
	Metrics based on the analysis of how the user behaved on the page.		Metrics based on the analysis of how the user behaved on the page.

Admin at 08:45, 7 November 2024

2024-11-07T08:45:45Z

← Older revision		Revision as of 08:45, 7 November 2024
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	\| Language \|\| User's preferred language, i.e. UI language set in the browser settings.		\| Language \|\| User's preferred language, i.e. UI language set in the browser settings.
	\|-		\|-
	\| Timezone \|\| ~~Browser time zone, actually the user~~'s ~~operating system time zone~~.		\| Timezone \|\| User's timezone data obtained from IP address.
	\|-		\|-
	\| Country \|\| Country data obtained from IP address.		\| Country \|\| Country data obtained from IP address.
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	\|-		\|-
	\| Provider \|\| Internet service provider data obtained from IP address.		\| Provider \|\| Internet service provider data obtained from IP address.
			\|-
			\| IP \|\| IP without the last octet, i.e. there will always be zeros at the end, for example: 192.168.1.00.
	\|}		\|}

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	! Name !! Description		! Name !! Description
	\|-		\|-
	\| ~~Browser \|\| Browser name and version taken from user agent.~~		\| Real browser engine \|\| All modern browsers are based on three open-source engines:
	\|-
	~~\| Browser~~ engine \|\| All modern browsers are based on three open-source engines:
	# Blink (Chrome, Chromium, Yandex Browser, Samsung Browser, modern Opera and MS Edge, most Android browsers);		# Blink (Chrome, Chromium, Yandex Browser, Samsung Browser, modern Opera and MS Edge, most Android browsers);
	# WebKit ((Safari; versions of Chrome, Yandex Browser, Firefox, etc. for iOS; browsers in PlayStation);		# WebKit ((Safari; versions of Chrome, Yandex Browser, Firefox, etc. for iOS; browsers in PlayStation);
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	We can determine all 6 engines by their characteristic features, as well as determine the specific version of the engine. It is the browser engine that we write this data to.		We can determine all 6 engines by their characteristic features, as well as determine the specific version of the engine. It is the browser engine that we write this data to.
	\|-		\|-
	\| OS \|\| ~~Operating system and its~~ version ~~taken from user agent~~.		\| Real OS \|\| The current OS without version.
	\|-		\|-
	\| ~~Real~~ OS \|\| ~~The current OS without~~ version.		\| Browser from UA \|\| Browser name and version taken from user agent.
			\|-
			\| OS from UA \|\| Operating system and its version taken from user agent.
	\|-		\|-
	\| Device \|\| Mobile device manufacturer obtained from user agent.		\| Device from UA \|\| Mobile device manufacturer obtained from user agent.
	\|-		\|-
	\| Device type \|\| Device type (desktop, smartphone, smart TV, etc.) obtained from user agent.		\| Device type from UA \|\| Device type (desktop, smartphone, smart TV, etc.) obtained from user agent.
	\|-		\|-
	\| Connection type \|\| The type of connection that the device uses to connect to the network (Bluetooth, Wi-Fi, mobile internet).		\| Connection type \|\| The type of connection that the device uses to connect to the network (Bluetooth, Wi-Fi, mobile internet).

Admin at 09:20, 23 August 2024

2024-08-23T09:20:33Z

← Older revision		Revision as of 09:20, 23 August 2024
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	\| Hits \|\| Total number of checks.		\| Hits \|\| Total number of checks.
	\|-		\|-
	\| Unique users \|\| Number of unique users counted based on IP ~~and~~ user agent.		\| Unique users \|\| Number of unique users counted based on IP, user agent and client hints.
	\|-		\|-
	\| Good \|\| Number of checks resulting in non-bot, non-suspicious, and non-technical loss traffic.		\| Good \|\| Number of checks resulting in non-bot, non-suspicious, and non-technical loss traffic.

Admin at 15:51, 3 January 2024

2024-01-03T15:51:45Z

← Older revision		Revision as of 15:51, 3 January 2024
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	\|-		\|-
	\| Bad reputation IP \|\| IPs from which only technical losses come. For example, someone set up a server in a data center, and using CURL, or another tool for http requests (and they are found in all programming languages), parses pages, and then clicks on advertising links using the same tool.		\| Bad reputation IP \|\| IPs from which only technical losses come. For example, someone set up a server in a data center, and using CURL, or another tool for http requests (and they are found in all programming languages), parses pages, and then clicks on advertising links using the same tool.
			\|-
			\| Blocked hits \|\| Hits that were blocked according to integration settings.
	\|}		\|}

Admin at 12:25, 13 October 2023

2023-10-13T12:25:16Z

← Older revision		Revision as of 12:25, 13 October 2023
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	<!--T:8-->		<!--T:8-->
	=== Invalid traffic (IVT) ===		=== Invalid traffic (IVT) ===
	Invalid traffic consists of bot and scammers traffic.		Invalid traffic consists of bot traffic and scammers traffic.

	<!--T:23-->		<!--T:23-->

Admin: Marked this version for translation

2023-10-13T12:07:49Z

Marked this version for translation

← Older revision		Revision as of 12:07, 13 October 2023
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	Invalid traffic consists of bot and scammers traffic.		Invalid traffic consists of bot and scammers traffic.

			<!--T:23-->
	A bot is a program or automated script that requests web content (including digital advertising) without user involvement. It could be, for example, a browser on an infected computer that is part of a botnet, or a script written by a programmer that scrapes websites for some purpose.		A bot is a program or automated script that requests web content (including digital advertising) without user involvement. It could be, for example, a browser on an infected computer that is part of a botnet, or a script written by a programmer that scrapes websites for some purpose.

			<!--T:24-->
	Scammers traffic is traffic generated by real people who are tricked into requesting web content (including digital advertising) without knowing about it.		Scammers traffic is traffic generated by real people who are tricked into requesting web content (including digital advertising) without knowing about it.

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	\| Incorrect requests \|\| During the analysis, we found that the impression came from an invisible element. For example, a user clicked on a link, but this click ended up in an invisible iframe that was located on top of the link. So the impression will be counted, but the real user did not see the advertisement and did not know where he was clicking.		\| Incorrect requests \|\| During the analysis, we found that the impression came from an invisible element. For example, a user clicked on a link, but this click ended up in an invisible iframe that was located on top of the link. So the impression will be counted, but the real user did not see the advertisement and did not know where he was clicking.

			<!--T:25-->
	Or we found that the impression was not initiated by the user, but by a script without the user’s knowledge..		Or we found that the impression was not initiated by the user, but by a script without the user’s knowledge..
	\|-		\|-